Four Fundraising Resolutions for 2015
By Marcie Wagner, CFRE
- Donation Optimization
- Incorporate Mobile Giving
Mobile donations are the best way to give to charity because of convenience, security and cost savings. Since so many people use their smartphones and tablets to surf the Web, you can no longer think of online giving as something that people do from a desktop computer. If you have mobile fundraising systems in place, this awareness can translate to an immediate gift. Not only is mobile the most convenient and secure way to give to charity, but it’s also the most affordable for organizations. Mobile giving typically has lower processing costs compared to others. It’s very effective as well, text message marketing campaigns are effective because it has a high open rate, often within a few minutes of receiving a message.
- Ask Donors to “Give Up” Something for 30-40 days
Create a campaign around asking your donors to give up something for thirty or forty days. It could be coffee, soda, chocolate… and instead make a gift to your organization equal to what they have saved.
Infographic from classy.org
- Create a Crowdfunding Campaign
Pick your most compelling program or a program that could do so much more (serve so many more people) given the funds were available and create a crowdfunding campaign. Kickstarter isn’t just for new projects anymore.