Fundraising: What’s Trending this Month
Monitoring fundraising/philanthropy blogs and articles this past month, here’ what’s trending in fundraising:

1. Political Fundraising: Shocker! More specifically, campaign volunteers giving first before asking. Does celebrity endorsement/giving hurt or help? Secret, non-traceable data-mining for the perfect prospective donor.
2. Livestrong: Hum. Good guy or Bad guy? Drops the doping fight (admission of guilt?) and bolsters Livestrong charities (again!). Two things are certain, this guy has a steadfast core group of donors and he made silicon bracelets must-have bling.
3. Should Non Profits Jump on the Social Media Train? Gosh, this is topic trending for 2012 for sure. Current or on-going discussion: small non profits are missing out by not utilizing social media, what social media increases google rankings (kinda varies but pretty much: Facebook, Instagram, Flickr, YouTube, Pinterest, Twitter, LinkedIn), How to use Social Media to raise money and so on….
4. Women are more Generous than Men – so pay attention to us! Not certain why this came up so much this month, could be driven by the Chronicles’ recent blog on the topic – those trendsetters!
5. Design: Website, Colors, Image, Slogan, Name….lot’s of branding chatter to increase your nonprofit chatter.
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