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August 12, 2014

Twenty Ways to Increase Website Traffic Via Your Blog


Filed under: Fundraising — admin @ 11:37 pm

Contributed by Jayson DeMers
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This blog pulls from an article written by Jayson DeMers which neatly offers non profits 20 ways to attract website traffic through your blog. Some of the below listed tactics shouldn’t be considered an immediate fix, yet you will be surprised at how swiftly they just may begin to increase your website visitor numbers. Block off a couple of hours and give it a go!

  1. Submit your blog posts to StumbleUpon.
  2. Promote your blog posts to your email list – Placing a link to your blog on your signature can considerably increase website traffic.
  3. Work on your headlines – Your headlines are what will get people in the door, particularly when you share your blog posts via social media; make sure they pique interest and clearly articulate the benefit to your readers. For help with that, see “The Online Marketer’s Guide to Writing High-Converting Headlines.”
  4. Join a blogging community like ProBlogger or CopyBlogger – This is a great way to network with other bloggers, and to cross-promote each other’s content.
  5. Include links to other relevant posts on your blog – When you write a post, always be sure to mention other posts your readers may find helpful; this is great for SEO as well as for increasing time-on-site, conversion rates, and referral traffic.
  6. Guest post on relevant blogs – There’s not much point guest blogging on a site in an unrelated niche; make sure you only contribute to highly-relevant, high-quality sites in your niche. See “The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging.”
  7. Post more frequently – Neil Patel of QuickSprout found that by posting high-quality posts 6x per week (as opposed to 5), blog traffic increased by 18.6%. Find your magic number and commit to seeing it through. Remember that in many cases, the traffic increases you see from blogging are scalable.
  8. Submit your posts to Reddit.
  9. Build connections with others in your niche – I know this sounds cliche, but building personal relationships with other bloggers in your niche will often result in organic inbound links and referral traffic to your site.
  10. Select the top 10 blogs in your niche – write a post about them.
  11. Add text to your blog post images – Try including your post title and URL in your blog post images for optimal effect when pinned or shared.
  12. Connect with bloggers who are already sending you traffic – If someone has already linked to your site, they obviously like what you have to say. Contact them to see if there are other ways they could help promote your content (and vice versa).
  13. Ask a well-known blogger to guest post on your site – They’ll likely share the post with their audience, driving traffic to your site.
  14. Respond to blog comments – Respond thoughtfully to all comments on your blog. This is great for building relationships, as well as for driving commenters back to your site.
  15. Add your blog to Alltop – As an aggregate for all kinds of web content, submitting your blog increases your chances of getting found by people looking for content in your niche.
  16. Comment on industry blogs – Become a regular commenter on a popular blog in your niche to help drive referral traffic and to establish relationships with other bloggers.
  17. Share your blog posts regularly on Facebook – Post a short excerpt from your posts to entice readers to click through.
  18. Share your posts on Triberr – Meet other bloggers and share each other’s content.
  19. Add your blog to Technorati – As the world’s largest blog directory, claiming your blog should be standard procedure for all bloggers.
  20. Join We on Tech for free – if you blog once a month or less, if you blog more, join for a reasonable monthly fee. We on Tech is the newest alternative to Only Wire, which will submit your blog to multiple social bookmarking sites with the click of a button. These sites include the above listed Stumble Upon, Reddit, Alltop, Technorati and of course Facebook, Twitter and the like.

June 12, 2014

How to set up a Twitter account in five simple steps


Filed under: General — admin @ 2:49 am

In the first part of our social media how-to series, we demonstrated how easy it was to set up Facebook page for your non profit. Here, we’ll show you how to use Twitter to reach out to your customers and get your company’s name out there without having to spend big bucks on conventional advertising.

Step 1
image11First, you’ll need to setup a Twitter account. Go to www.twitter.com, and enter your full name, email address and the password you want to use for your account. Twitter will automatically suggest a username for you based on your first name and surname, but you should change this to the name of your non profit. If that name is taken already, try variations on it such as putting a “1” at the end of it. When you find a username that isn’t taken, click the ‘Create my account’ button.

Step 2
The next step is to find people to ‘follow’. The key here is building up a list of people whose posts you will find interesting. For a non profit Twitter account, a good place to start is people that are influential in your industry. Twitter will suggest some people for you to follow on the next screen, and you can get an idea of whether they’re relevant to your industry by the short biography listed underneath each Twitter handle. Don’t worry if you follow the wrong people – you can easily ‘unfollow’ them later.

Step 3
On the next screen, you’ll be able to find Twitter users by name or topic. From here, you can look up thought leaders and prominent executives in your field,and also
image12browse through categories to find people relevant to your industry. The final step in the setup process is searching through your existing contact databases to find friends and colleagues that use Twitter. You can look through your Gmail, Yahoo, Hotmail, AOL and LinkedIn contacts.

Step 4
image13Now you can get to setting up your Twitter profile. From the main Twitter screen, you’ll see a ‘Set up your profile’ section on the right-hand panel.From here, you can upload a profile picture (typically your non profit logo) and write a short bio. The bio is important, as it’s what people will use to determine whether they should follow you. Something along the lines of “This is the official Twitter account of [non profit name]” should suffice.

Step 5
And now for the fun stuff – writing posts! Posts are limited to 140 characters, so you’ll need to be brief with your message. The aim isn’t to ‘spam’ your followers with information about your services, although this may be of interest depending on your particular industry. If your mission is to offer educational scholarships, for instance, posting to Twitter about any new scholarships available or deadlines would be appropriate. image14But you’ll also want to engage with people that mention your non profit name and post information related to your industry that your followers will find interesting. You can use free third party Twitter services like HootSuite (www.hootsuite.com) to get alerted whenever someone mentions your non profit name.


February 25, 2014

A Quick Guide to Building and Using Your Non Profit Facebook Page


Filed under: General — admin @ 2:56 am

The first of a series of blogs – upcoming blogs include: How to Set Up and Use A Twitter Account and Blog to Drive Traffic to Your Website

By Marcie L. Wagner, CFRE

A free service offered by Facebook; you can not only promote yourself (as most do), it is increasing essential to promote you nonprofit in order to share your stories, photos attached to freeservice1those stories or photos of your events. A Facebook page for your organization gain you “fans” rather than “friends” through the “like” button. Similar to a personal Facebook page, you want to continually update it with organization information, status updates, links to related issues, photos and videos. Make sure to encourage your followers or “fans” to like and share your stories and photos.

Why spend you limited time creating and updating you Facebook page? First, it is the most widely used social media network platform with over 500 million people actively using it each MONTH. Further, over 50% of these users log on during any given DAY. You must begin now to take advantage of this mass community.

In July of last year, James Parsons kindly walked audiences through how to set up your facebook page which I will share for you here.

How to build a Facebook page for your non-profit organization?

1.    Define your organization. This may sound obvious, but still, you should plan and know very carefully what the Page is all about: the organization’s story, mission, and its audience. Establish and program your Page with that in mind.

2.    Create the Page. At this point, you’ll be doing the ‘computer’ aspect of your journey to social goodness.

3.    Visit https://www.facebook.com/pages/create.php

Just a reminder, IF you have a personal account, you should be logged in to that personal account before you can create the Page. This account will be used as the Page’s administrator. Facebook doesn’t allow users to create a Page without it linking to a personal account. Pages are not separate Facebook accounts and do not have separate login information from your timeline. They are just different entities on their site, similar to how Groups and Events function. You may add other administrators later on to help you manage a Page. But don’t worry, people who choose to like your Page won’t be able to see that you are the Page admin or have ANY access to your personal timeline

4.   At the ‘Create a Page’ site, select the category “Company, Organization or                  Institution”.
5.   Choose from the drop-down list the category “Non-Profit Organization”.
6.   Type the name of the organization. Be sure to select a name that will represent          your organization in the long term.
7.   Check the “I agree to Facebook Pages Terms”
8.   Finally, click the “Get Started” button.
9.   Next, you’ll be redirected to the Set Up section, where you’ll be asked to fill in             details for your Page.

  1. About

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 Keep your organizations brand in mind. Your page and the questions that follow should all reflect the same branding as your organizations website and materials. “About” your organization you will write a brief description of your organization. I recommend you state your mission. You will add your website, Twitter, Blog links and any other links to the social media that you are currently using. If you are not using any, stay posted to my subsequent blogs which will cover these additional opportunities.  Please understand that Facebook  isn’t limited to only one site, and I recommend using as many websites as possible for SEO (Search Engine Optimization) purposes. Just click “Add Another Site”, and you can key in all the necessary additional sites your organization is linked to – you may also go back and update this information as you expand your online presence. Before clicking “Save Info”, answer the question “Is ‘name of your organization’ a real organization, school or government?”

Profile Picture

I recommend you use your organizations logo and adhere to their size requirements so your logo fits their window and doesn’t end up looking fuzzy, stretched out, cut off etc. They make it easy, you simply upload a picture from your computer. Or go to your website, right click on your logo, click “save as” and save it to your desktop so you can easily find it when you upload the picture from your computer. You can skip this step, if you haven’t decided a logo yet, but I would rather recommend that you place a photo that depicts your brand until you do have your logo in place. You can change this picture at any time.

Facebook Web Address
Choose a unique Facebook web address to make it easier for people to find your Page. Facebook usually suggests a name, but you can also choose your own. Consider first using the name of your organization, if that is taken, it should be similar, perhaps you don’t use all the words of the name of your organization. Once this is set, it CAN’T BE CHANGED. If you aren’t sure what to write, you can skip this step and come back to it later.

Reach more people
This is the part where you’ll be asked if you would want to advertise on Facebook. It is quite a good deal if you are a membership organization, especially to a newly published Page. With this, you can raise awareness about your organization and get more people to like your Page. The downside is it’s not free. If you’re interested, there are three payment methods to choose from (i.e. Credit/Debit Card, PayPal, and Direct Debit). Or, again, you can skip this step and come back later if you change your mind. You can also stop advertising at any time as well.

Add to Favorites

If you have have a personal profile page, this section will help you to add your Page to your ‘Favorites’ section of your personal profile for easy access anytime and don’t forget to become your pages first ‘fan’, you can also send a message to all of your contacts to become a fan of your page. Make certain to do this, depending on how many friends you have, you can already build a healthy audience and it looks very good to new visitors to you nonprofit page.

Administration Panel

Familiarize yourself with the Admin Panel. At the top of your Page’s timeline, you can see the admin panel. Poke around all of the different settings found at the “Edit Page” button.freeservice3Select”Edit Settings” and you’ll be redirected in the “Manage Permissions” page. You can change some of these, if not all, to your desired choice.

Add another Administrator, perhaps this is the staff person or volunteer who is familiar with facebook and will to keep it updated regularly. That option can be found in the “Settings” page. Look for the “Admin Roles” option and there you can add admins with different roles. They can be a manager (they have access to all editing options), a content creator (can’t manage admin roles), a moderator (can respond to and delete comments on the Page, send messages as the Page, create ads, and view insights), an advertiser (can create ads and view insights), and finally, an insights analyst (can only view insights). There is no limit to the number of admins a Page can have.

When we’re talking about organizations in Facebook Pages especially non-profits, always remember: Photos and videos are everything. These multimedia contents are much more compelling than status updates. They are more engaging, especially if the video or photo is linked to your website – this way your facebook page is driving traffic to your website or website donation page or event sign up page – you can link them wherever you would like.

Add an appealing Cover Photo.

Facebook now has the large Cover Banner. Here, you can upload a photo that will serve as your Page’s promotional banner. Choose a photo for this one, grab a picture of an event, or of your clients. Again remember to pay attention to their dimensions so the photo is not fuzzy, too large or too small.

Share your content.

Post your first status. Talk in the first person, it’s more personal and authentic. Create a two-way dialogue with your fans and supporters. Share exclusive photos and videos that will engage your audience. The more you post, the more people you’ll attract and the faster you’ll grow your Page’s followers. Build the community you envisioned. Good luck!

freeservice4


January 29, 2014

22 Crowdfunding Sites (and How To Choose Yours!)


Filed under: General — admin @ 1:28 am

BY Eric Markowitz

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It’s not just Kickstarter anymore. Here’s a road map. Crowdfunding used to be pretty simple. Artists, inventors, and filmmakers posted their ideas, and funders chipped in a few bucks to make something happen. Kickstarter, the site that triggered the crowdfunding movement, was the cornerstone. In three years, the site has helped launch more than 95,000 projects.

Today, there are scores of crowdfunding sites. Indiegogo, Bolstr, Fundable–the list goes on. With the SEC poised to allow projects to offer equity, crowdfunding has the potential to revolutionize how entrepreneurs raise money. (For now, you have to offer some kind of reward in exchange for donations.)

But all sites are not created equal. Some specialize in nonprofits, or in certain types of products; others offer consulting services in addition to sourcing funding. In an increasingly crowded and complicated marketplace, where should you turn to fund your endeavor? Follow our map.

From the June 2013 issue of Inc. magazin

 

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Click here to view the 22 crowdfunding sites and determine which best fits your special project


November 11, 2013

Year-end Fundraising in a Snap: 5 No-Brainer tactics to implement by December 31


Filed under: General — admin @ 12:57 am

By Marcie L. Wagner, CFRE

img 1

1. Year-end visits or phone calls

Visit or call your top 2013 donors and your top LYBUNTS and ask for a year-end gift; however you define “major donors” for your organization. A smaller nonprofit may consider a one-time gift of $100 a top donor; others define a top gift as $5,000. If your list is too big to manage, bring in your board members to assist with the calls.

img 2

2. Prepare and send two year-end, “story-telling” appeal letters – double-down by integrating your year-end appeal through all social media avenues

Send your first appeal letter prior to Thanksgiving; send the final letter the last week of December. Next, over the course of November and December, send the same appeal to all your social media venues: a Constant Contact year-end newsletter, e-blast, Facebook, twitter, YouTube and most importantly, the landing page of your website. Repeat your message, theme, brand and “ask” in order to get the biggest bang for your buck. Given you are not recreating the wheel for each social media solicitation; you can accomplish it in a “snap”!

3. If possible, host an open house
Everyone is busy during the holidays with family and friend’s gathering to spread some holiday cheer – please don’t forget, your top donors are your closest friends too. They wouldn’t invest in your organization if they didn’t care greatly about the success of your mission. Time the open house over lunch or a brunch so you avoid the end of year holiday crush of parties.

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4. Send out your 2013 accomplishments
Don’t wait until January to “toot your own horn”, send out your 2013 accomplishments to grant funders and, yes, your top donors and social media outlets.

 

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5. Personalize, Personalize and Personalize

Again, when possible (and it most often is), personalize your donor appeal by addressing everyone through every medium by their name. Even better, add a live signature and personal note. What will put you over the top? Use first class postage and a postage paid envelope. When utilizing social media for your year-end message, personalize and then have that donate now button stand out big and early in the “ask”. Finally, say thank you no matter the outcome.


September 9, 2013

How to Create a Dynamic Strategy for Every Single Donor: A Step-by-Step Process


Filed under: General — admin @ 1:01 am

By Richard Perry and Jeff Schreifels

sept

The look on her face said it all.  “You want me to create a strategy for every single one of the donors on my caseload?  Are you kidding me?”

This is usually the reaction our team at Veritus Group gets when we tell MGOs that this will be one of the first things they need to do if they want to become successful with us.

After the initial shock wears off and denial turns to acceptance, we get to work.  We don’t skirt the enormity of the task.  It is HARD work.  We realize that.  I mean, if it were easy, everyone would be doing it.  But they are not.  And this is one of the reasons that MGOs, and ultimately non-profits, struggle with their major gift programs… they don’t have a plan.

Today, I’m going to go over a step-by-step process on how to put together a strategic plan for each donor.  This is the same process we use with our clients to help them overcome what they think is insurmountable.

Once MGOs start working on this process, they realize that not only is it possible, but it’s necessary for them to stay on task and become successful.
Before outlining the steps, I’m going to make three very big assumptions:  1) that you have qualified the donors on your caseload, 2) that you have a revenue goal and have cash flowed those goals by the month you think that revenue is coming in, and 3) that you have your donors tiered A, B and C levels.  Now, a note about tiering: the higher you tier the donor, the more personal the strategy.  Just keep that in mind as you work on strategies for each donor.

So, where do you create your strategy so it’s useful to you?  Good question.  We, at Veritus Group like to first see if the client’s donor database or moves management system has the ability to enter goals and strategy.  This would be the best place.  However, many non-profits either don’t have a good system for this, or they have nothing at all.
This is why we have created the Marketing Impact Chart.  It’s a simple Excel spreadsheet that, when you picture it, has all of the donors on the left-hand column, one by one, and all of the months of the year in a row at the top of the spreadsheet, starting with the first month of the fiscal year.  We can send you a sample template for you to use – click here to request it.

Now, here is the process you should follow in order:

  1. Write in all the mass communication pieces throughout the year-Take a look at your mail schedule: appeals, newsletters, annual reports, etc. Plug those into the months they are scheduled to drop. For “A” level donors you are going to want to create personal notes with some of these, so be aware of that when you figure out your weekly schedule. You can easily copy and paste this into your spreadsheet for every one of your donors.
  2. Review the month each donor’s revenue is expected to come in-then work three months backwards. For example, if you know that you are projecting revenue for Mrs. Smith in November, you need to put the high-level strategy starting three months prior to set up that solicitation. So, in August, you are starting to set up the meeting for November, then in September, sending a report on what her last gift did, and finally in October you send a formal proposal or prospectus to set up your face to face ask in November. Make sense?
  3. At least quarterly send “you made a difference” (YMAD) pieces to everyone on your caseload – plug those in for every donor. Your “A” and “B” level donors could be monthly touches that are highly personalized by you.
  4. Twice a year you want to report on specific programs your donors are funding with a report from the field – Those will be sent at different times depending on when donors gave their gifts. Populate your plan accordingly.
  5. Bi-yearly thank you calls – These are calls you make in addition to thanking any donor on your caseload file who gave a gift. Randomly thanking donors during the course of the year will endear them to your organization. You may consider up to four of these for “A” and “B” level donors.
  6. Bi-yearly “I know you” communications – These are notes or e-mail links or even cut-out magazine or newspaper articles your donors have an interest in. Especially for your “A” level donors, this is something to let them know YOU know them and are taking the time to recognize that.
  7. Cultivation face-to-face visits – Not every face-to-face visit should involve a solicitation. Some visits are meant to report back to donors how they made a difference and/or find out their passions and interests so you can get to know these good people and develop a relationship with them.
  8. Event invites and donor-view trips to see your programs in action – You should consider at least once per year inviting your caseload donor to see your programs in action. It could mean inviting them to your location just minutes from them or taking them to Uganda to see a water project they helped fund. This is a great cultivation and reporting back tool.

Okay, these are the main overall strategies that you need to create over a 12-month period for your caseload. Once you have these loaded into your system or spreadsheet, you’ll have moves associated with each strategy. If you are smart (and I know you are), you will enter those tactics or moves into either your moves management system OR simply into your calendar.

This will automatically give you your “to-do’s” for each day you come into the office. For example, a few moves that come from a strategy would look something like this: Let’s say in February you are going to send a bi-yearly project report to one of your donors. Okay, so one move would be to alert the program team in December to start putting together that report. Another move would be to let your communications team know that they have to create the piece from the information that program gives them, etc., etc.

Or, if you are a one-person shop, they would all be reminders to yourself that you need to get this completed in order for you to get it out in February. All these moves should be entered into either your moves-management system (like Salesforce, for instance) or your own calendar.

So, you still may be asking yourself, “Is this worth it?” My answer is a resounding, “YES!!” In almost every case where MGOs initially complain to us about having to go through this process, they come back and tell us this is the greatest tool for them to stay on track and ultimately be successful.

And actually, those who still complain about it don’t last very long as MGOs. This is a fact.

The beauty of this process is that YOU can start it right now. It’s doesn’t matter where you are in the year. Get going on it. It will be the best tool you have ever created for yourself.


August 18, 2013

The Best Places to Find New Grant Opportunities Online


Filed under: General — admin @ 11:10 pm

By Sumac Research

Introducing… Prospect Research

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Here are a few of the things you’ll learn about institutional donors through prospect research:

  • Does this institution give to non-profits that do what you do?
  • How much money does this funder usually give?
  • Does this funder give in your geographic area?
  • What does this funder expect of your organization in terms of personnel, size and type of project, level of evaluation, financial                          management and reporting?
  • What are the funder’s guidelines?
  • Who have they supported in the past, and at what giving level?
  • Who do you know (on your board or in your member base) who has contacts with this funder?

Anyone can conduct prospect research, though of course it requires an ability to dig into guidelines, explore the internet, and ask questions. Sometimes, professional prospect researchers are hired, who have access to a wide range of resources and databases. More often, fundraising staff include prospect research among their duties. In some non-profits, volunteers and interns do prospect research.

Prospect Research Online

Grant information is largely available online, and in some cases you can find all the information you need on free websites. Bear in mind, though, that you will almost certainly have to
img 2follow up a simple online search with more in-depth digging. Possible ways to supplement your free-site research include a call to the prospective funder to gather more information and request an annual report; a search of the funder’s tax records to see where the money went; or a Google search of the funder’s name to find out how they think about themselves.

There are few really useful, free online sources. Some, however, are literally worth their weight in gold.

Subscription-based databases provide much more in-depth information about grant making institutions. If you expect to do significant amounts of prospect research, you should certainly consider sources like the Foundation Center which will provide you with a wealth of online detail about each prospect in their extensive database. Most online grant databases require a subscription fee. Some of the top databases include:

As you review the guidelines for each grant prospect, you’ll want to review their limitations, giving procedures and deadlines.img 3Often, a foundation that looks like an ideal prospect at first glance turns out to give only in six states – and not in yours. It may also be that a funder is ideal for your organization, but that its deadline for grant submission has already passed.

Once you’ve eliminated prospects that are clearly wrong for your organization, you’ll want to carefully review guidelines to be certain you’re truly eligible for a grant. For example, you’ll want to double-check that the foundation’s grant making limitations don’t apply to you: if you have a religious focus, for example, you should be very careful about reading the guidelines. You’ll also want to be sure that you have all the documentation required; for example, some foundations ask for audited financials; others need to see proof of non-profit status.

Perhaps most importantly, you’ll need to be sure you can describe your project in enough detail to be credible to this prospective funder. You can find help with this in Top 10 Tips for Writing Grant Proposals. Often, funders want to see expert advisors involved a full evaluation plan, or other rather technical elements. If you don’t have these in place, this donor may not be a good prospect for you.

*This article was condensed and brought to you from Sumac Research. For the full article go to: http://sumac.com/the-best-places-to-find-new-grant-opportunities-online


July 27, 2013

How to find, charm, and keep corporate sponsors


Filed under: Fundraising — admin @ 1:12 am

by Rebeca MojicaJob-Summit-2013-Sponsor-Graphic-356x400

Corporate sponsors seem to be everywhere in today’s world. Take the Olympics, for example. Hard to imagine what the skating rink would look like without those ubiquitous banners touting fast-food restaurants and telephone companies. It’s not just the big events that draw sponsors, either. Small, local events—10K runs, award dinners, neighborhood festivals—usually have a slew of corporate logos in the accompanying literature.

Why is corporate sponsorship so prevalent? Quite simply, it makes money. Done correctly, it can make a lot of money and build important relationships. Done poorly, it can cost money and waste many people’s time.

I’ve put together a 9-step guide that offers tips on soliciting, acquiring and retaining corporate sponsors. It is by no means a “definitive” guide, but it is a good starting point. The guide was written with small- to mid-size events in mind, however most of the suggestions offered apply to larger groups as well.

Note: This article will NOT tell you what type of event you should do. That’s another subject. There are many things to choose from, from dinners to auctions to golf tournaments to walk-a-thons. Before you proceed with the nine steps, though, make sure you have a good event. You should not be soliciting sponsors until you’ve planned the event. Once you’ve figured out what your event is going to be, where it’s going to take place, etc., then you’re ready to move to Step One…

The Steps

1. Determine who your audience is
2. Set sponsorship levels
3. Make lots of phone calls
4. Send proposal letters
5. Follow up
6. Cultivate your relationships with sponsors
7. Cultivate your relationships with non-sponsors
8. Give your sponsors plenty of publicity
9. Cultivate relationships with sponsors, Part II


June 24, 2013

Three Simple Fundraising Campaigns for Summer’s Slowdown


Filed under: Fundraising — admin @ 4:13 am

By FirstGiving.com
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1. Create a summer Fundraising Campaign

  • Give it a name, for example, Dog Days of Summer Campaign
  • Set an end date
  • Provide a specific fundraising goal
  • Use Constant Contact (website, newsletter, email)
  • Set realistic expectations

2. Start on your Fall event or campaign

  • Don’t wait until August to begin planning
  • Start marketing and event promotion now
  • Recognize fundraisers and teams over the summer
  • Keep fundraisers engaged & motivated (via constant contact or get together)

3. Leverage active people already outdoors this summer

  • Ask everyone in your database who is running, biking, hiking etc to dedicate their time to raise money for their efforts on your behalf
  • Offer to pay event entry if they get pledges of “x” amount
  • Encourage them to have their event around a big event (e.g. Memorial Day, Father’s Day, Fourth of July, Labor Day or Back to School)

May 7, 2013

Lean In! Fearless Fundraising.


Filed under: Fundraising — MLWagner @ 6:08 am

If you aren’t aware of the Lean In phenomenon; then lean in and wake up! The concept applies to everyone in every industry. It certainly applies to professional fundraising. Here are five tips I’ve collected from our fearless peers who have lead the way in fearlessly Leaning In.lean_in

1. Focus on your deep spiritual conversion and create your clear, compelling mission before you even think about making an ask: As put forth by former monk and popular consultant Charles LaFond. Lean in together and think about what you’re asking for.

2. You’ll Never Know if you Don’t Ask: As Jerold Panas so eloquently puts it, “The most heinous sin of all – you didn’t ask.” Lean in and ASK.

3. You’ve got to talk to the decision-maker: So “start at the top” says fearless fundraiser Anne Garnett. She further advises, “It’s a lot faster than trying to work your way up from the bottom.” Lean in and ask the one who holds the key to the bank account.

4. Don’t fill the Silence: Roxanne Hinds and Dana Lucka say, “He who speaks first looses”. Lean In and Listen.

5. And finally, I fearlessly Iean in by taking myself out of the equation and taking the focus away from the fundraising word by exchanging it with “Advocating and telling your story for the Cause”. The change in ones mindset is extraordinary when you lean in as an advocate rather than a fundraiser. Lean in as an Advocate, tell your story, and the money will follow.


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