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Three Simple Fundraising Campaigns for Summer’s Slowdown

By FirstGiving.com
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1. Create a summer Fundraising Campaign

  • Give it a name, for example, Dog Days of Summer Campaign
  • Set an end date
  • Provide a specific fundraising goal
  • Use Constant Contact (website, newsletter, email)
  • Set realistic expectations

2. Start on your Fall event or campaign

  • Don’t wait until August to begin planning
  • Start marketing and event promotion now
  • Recognize fundraisers and teams over the summer
  • Keep fundraisers engaged & motivated (via constant contact or get together)

3. Leverage active people already outdoors this summer

  • Ask everyone in your database who is running, biking, hiking etc to dedicate their time to raise money for their efforts on your behalf
  • Offer to pay event entry if they get pledges of “x” amount
  • Encourage them to have their event around a big event (e.g. Memorial Day, Father’s Day, Fourth of July, Labor Day or Back to School)
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