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What was trending in Fundraising this month: November 2012

Monitoring fundraising/philanthropy blogs and articles this past month, here is what’s trending:
1.Give to the Max, Small Business Saturday, Cyber Monday , #GivingTuesday,: November was the month to be thankful for online fundraising marketing trends! The benefits go well past direct support of your charity or business of choice – it reaches everyone by closing the ‘comfort level gap’ in buying and donating on-line. Cheers to that!

2.Direct-Mail Fundraising: While the ‘trend’ is on-line
fundraising – Direct-Mail remains the go to year-end fundraising tactic. November was flooded with hints and tips on how to move your direct mail from good to great. Top articles and blogs included: Best Direct Mail Teasers, Direct Mail Follow Up, Personalize Your Audience, and If You Want People to Read Your Appeals Remember This…

3. Creating your Fundraising Plan for 2013: Headline leaders include: Preventing Donor Attrition, Mobile Giving – What is it? How to Use it?, and One Thing you can do to Raise Money in the New Year.

4. The Fiscal Cliff!: According to the Non Profit Times and every major news network, we are abundantly aware of the looming “fiscal cliff”. Prepare for the fall or fall-out in January. The Non Profit Times writes, “charities are wary of not only losing direct federal funding for some programs but also fear being overwhelmed to make up the difference in potentially lost services.” More to come on the imminent back-lash in January.

5. Crowd Funding: Crowd Funding takes the prize for what was trending in 2012. From what I can tell, the term went viral when the Obama Administration began using it. I believe it’s best defined by what Fundly, Kickstarter and indiegogo are doing to raise money for small to large non or for profit organizations.

Pages:
  NEW YEAR! NEW PLAN!
 
  The Making of a Nonprofit: Business Planning
 
  Seven Business Plan Tactics for Social Entrepreneurs
 
  Why Fundraising Consultants Should Commune Not Compete
 
  The End is Near for Your Fiscal Year: Fundraising Tips, Tactics and Messaging to Implement Today
 
  Four Ways to Turn Volunteers into Donors
 
  Four Fundraising Resolutions for 2015
 
  Board Member Tips to Managing Staffing Issues
 
  Why Your Year-End Ask Should Last 12 Months
 
  Must Haves for a Winning Grant Proposal
 
  Twenty Ways to Increase Website Traffic Via Your Blog
 
  How to set up a Twitter account in five simple steps
 
  A Quick Guide to Building and Using Your Non Profit Facebook Page
 
  22 Crowdfunding Sites (and How To Choose Yours!)
 
  Year-end Fundraising in a Snap: 5 No-Brainer tactics to implement by December 31
 
  How to Create a Dynamic Strategy for Every Single Donor: A Step-by-Step Process
 
  The Best Places to Find New Grant Opportunities Online
 
  How to find, charm, and keep corporate sponsors
 
  Three Simple Fundraising Campaigns for Summer's Slowdown
 
  Lean In! Fearless Fundraising.
 
  7 Things That Will Make You a Better Fundraiser
 
  Grant Research: Best Practices
 
  How to Increase Google Page Rank – 10 Best Ways
 
  Keeping it all straight: 8 tips for getting grant-organized
 
  5 Ways to Validate Giving Decisions & Drive Retention
 
  What was trending in Fundraising this month: November 2012
 
  What was trending in Fundraising this month: October 2012
 
  Must Have Fundraising Apps for Your Smart Phone
 
  What was Trending in Fundraising this September 2012
 
  Arrrrgh! Some People are so DIFFICULT - or is it me?
 
  Fundraising: What’s Trending this Month
 
  Start Your NonProfit for Sustainability: Part Two Fundraising
 
  Start Your Nonprofit for Sustainability – Part One
 
  Increase Fundraising Revenue with Donor Recognition Cards
 
  Raise More Money with Gift Envelopes
 
  Build Your Non Profit Brand in Just Seven Days!
 
  Five Simple Steps to Evaluating Your Program
 
  Is a Budget your Case for Support?
 
  SMALL NON PROFIT? 10 Steps to Build your Fundraising Infrastructure
 
  Family Feud: How to Prevent Falling into the Board Member Conflict Trap
 
  NEW IDEA’S FOR THE NEW YEAR: Create an On-Board Strategy!
 
  TIC TOCK: FIVE Professional Fundraising Ideas For Year-End Procrastinators
 
  FREE GOVERNMENT GRANTS: Fact or Fiction?
 
  Ten Tactics to Raise Money Online: Without Spending too Much of It
 
  PASSION