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What was trending in Fundraising this month: November 2012

Monitoring fundraising/philanthropy blogs and articles this past month, here is what’s trending:
1.Give to the Max, Small Business Saturday, Cyber Monday , #GivingTuesday,: November was the month to be thankful for online fundraising marketing trends! The benefits go well past direct support of your charity or business of choice – it reaches everyone by closing the ‘comfort level gap’ in buying and donating on-line. Cheers to that!

2.Direct-Mail Fundraising: While the ‘trend’ is on-line
fundraising – Direct-Mail remains the go to year-end fundraising tactic. November was flooded with hints and tips on how to move your direct mail from good to great. Top articles and blogs included: Best Direct Mail Teasers, Direct Mail Follow Up, Personalize Your Audience, and If You Want People to Read Your Appeals Remember This…

3. Creating your Fundraising Plan for 2013: Headline leaders include: Preventing Donor Attrition, Mobile Giving – What is it? How to Use it?, and One Thing you can do to Raise Money in the New Year.

4. The Fiscal Cliff!: According to the Non Profit Times and every major news network, we are abundantly aware of the looming “fiscal cliff”. Prepare for the fall or fall-out in January. The Non Profit Times writes, “charities are wary of not only losing direct federal funding for some programs but also fear being overwhelmed to make up the difference in potentially lost services.” More to come on the imminent back-lash in January.

5. Crowd Funding: Crowd Funding takes the prize for what was trending in 2012. From what I can tell, the term went viral when the Obama Administration began using it. I believe it’s best defined by what Fundly, Kickstarter and indiegogo are doing to raise money for small to large non or for profit organizations.

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