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What was trending in Fundraising this month: October 2012

Monitoring fundraising/philanthropy blogs and articles this past month, here is what’s trending:

1. Lance: The saga of cyclist Lance Armstrong’s fall from grace continues to grace the news this October as he steps down from his LiveStrong Foundation now that he’s been found guilty of doping by the U.S. Anti-Doping Agency (USADA) and stripped of his seven Tour de France victories. He’s also facing a lifetime ban and the foundation has experienced a dip in donations.

2. #GivingTuesday: The Tuesday after Thanksgiving, November 27, 2012 has been dubbed and branded as Giving Tuesday and widely marketed throughout the month. The campaign encourages giving which supports your preferred nonprofit organizations.

3. Sandy’s Wrath and Aftermath: The outpouring of support for Sandy’s devastation had been the promotion of the celebrity-filled and widely promoted live one-hour special on Friday, November 2 in response to the disaster caused by the storm. Hosted by NBC “Today” anchor Matt Lauer, the broadcast was presented from the New York studios of NBC at 30 Rockefeller Plaza and raised a very worthy $23 million.

4. Breast Cancer Awareness Month: In my humble opinion, it’s simply the preeminent branding success story in the US perhaps the world.

5. Holiday Fundraising: Check out donationpage.org. You will find the clever “pre-holiday on-line work out” which includes: ‘warming up’ your landing page, ‘strength’ training for your story, social media ‘cardio’, ‘stretch’ to keep your fundraising limber, and an analytical ‘cool’ down.

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